This got me thinking. With the huge numbers of writers out in the big wide World today, there are going to plenty of those writers who simple won’t be able to make a living out of their hard work.
The way I look at it is there are two choices when it comes to selling paperbacks and/or e formatted books.
First, there is the sell them for a small amount scenario. This way many authors are selling average to good numbers of their books for a couple of £’s. This is OK if you’ve got the time to wait for the numbers to climb (hopefully), and you can afford to survive on 20 pence or so a copy. Yes, there are some authors that are making returns in the 0000’s a month, well done them.
Second, there is the higher price way – my way (for the moment anyway!) My book, “The Crossing” is on #Amazon.co.uk £6.99 for a paperback and £5.74 in e format.
Now, I realise some people will reject the higher price and might just need convincing that my product is indeed reasonable priced. My solution is to tell them that they have to look upon the book as a long-term investment! For example, do they know how many months of research it takes to produce a super book?
This is backed up by saying that the product IS worth the price, or the price is right for the product.
Finally, the price is backed up by saying how good the quality is; this could be the printing, paper, content etc.
I was always told during my marketing days in a former life that free or reduced prices never pay off. Now, this may be incorrect and we shall see. I’m not 100% certain either way. Frankly, I believe that a lot of the attraction is not just the price but the product itself, the marketing and the ‘allure’ of the writer. What do you think?
I will be delighted to receive your comments on this very topical subject.